UI/UX Research : Capture - Concept to MVP Launch

Capture — Journal for the Untamed
I led the end-to-end design of Capture from concept to MVP, starting with problem framing and user research to define pain points. I designed storyboards, task flows, and rapid prototypes to validate onboarding and creation journeys, iterating through 3 tested prototypes with 15 users.

The MVP launch validated both product and brand direction, gaining 270 downloads in the first week and an engaged community of 50 Instagram followers. Capture blends science-backed productivity methods with playful, stress-free prompts, wrapped in a bold brand identity that celebrates authenticity and self-expression.