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Art Direction for Responsible Design : Light in the Dark
Project type
Art Direction for Responsible Design
Role
Developed complete visual identity including logo design using insect skeleton imagery blended with typography, and created a multifunctional exhibition brochure that unfolds into a navigational map with detachable souvenir elements.
This fictive eco-conscious exhibition concept reimagines James Turrell's artistic vision through the lens of ecology and climate change, designed to run entirely on renewable energy and sustainable materials at Paris's Atelier des Lumières. The project merges Turrell's renowned light installations with environmental responsibility, creating an immersive experience that highlights the urgent relationship between art and climate consciousness. The exhibition design emphasizes sustainable practices while maintaining the transformative power of Turrell's work, demonstrating how major cultural events can operate with minimal environmental impact.
