AI Art Direction : Ultimo Sensus

Ultimo Senses - AI-First Perfume Brand Film
Ultimo Senses is a conceptual AI art direction project that imagines a dystopian future where authentic human experiences have been entirely digitalized, leaving perfume as the last remaining connection to genuine sensory reality. The brand narrative centers on "Ultimo Senses"—the final real experience available to humanity in an increasingly artificial world. Through deliberate visual storytelling, the film employs a stark contrast between monochromatic, sterile imagery in the opening sequences and a vibrant transformation when the protagonist encounters the perfume, symbolizing the awakening of authentic human experience. This conceptual approach explores themes of digital disconnection and the irreplaceable value of genuine sensory encounters, positioning the perfume brand as a bridge between artificial existence and human authenticity.

Developed AI art direction concept and visual narrative strategy, using AI tools to create a symbolic color journey that transforms from monochrome sterility to vibrant humanity, reinforcing the brand's message about authentic experiences.